Wine Museum

Rocca, Piazza Gramsci, 1 - 43038 - Sala Baganza (PR)

Phone: +39 0521331342 - 331343 (Tourist office Sala Baganza)

Opening times

From March to December open Saturday, Sunday and festivities from 10am to 6pm.

From Monday to Friday only on reservation for groups. From December to February open for groups on reservation. Closed on Monday and from December to February.



full price euros 5,00; euros 4,00 groups of min. 15 people, over 65, Card holders; euros 3,00 schools and kids 6-18 years, students of the University of Parma; free entrance: handicapped people and guide, group and school guide, teachers, journalists, kids under 6 years.
Guided tours available by prebooking euros 25,00 plus entrance fee.

Museo del Vino


The suggestive cellars of the Rocca of Sala Baganza become the venue of the Museum of Wine, an expositive and sensorial journey completely dedicated to the wine of Parma, to its history and its culture.

The first hall, organized in cooperation with the national Archaeological Museum of Parma, is dedicated to the archaeology of wine with objects and images from the excavations in the territory, introduced by Celtics, as testimonial of the modern way to drink wine pure and in glasses, abandoning the latin and greek way to drink watered and spicy wines.

The second hall is dedicated to the analyses of all the aspects linked to the vine and the viticulture, retracing the trails of this cultivation in the area of Parma, showing tools and objects of the last century and a video about a particular technique to cultivate the vine specific of this area: the vine “married” to trees in rows.

The third hall describes the grape harvest and the wine production through tools and ancient objects while a video shows stories about the wines of the territory: from the medieval Arts to the french techniques introduced by the Borbone family, to Garibaldi’s love for the Malvasia, to Giuseppe Verdi’s passion for viticulture.

The descent in the charming ice house of the Renaissance, becomes a fascinating experience: 360° images tell, in the heart of the museum, the role of the vine and the wine in costume, in history and in the art, absorbed in a thousand-year old culture rich in tradition.

After a walking under a vine trellis, the tour arrives to the barrel hall, which shows the history of the wine containers and of the works connected to them: the ceramist, the glazier and the cooper. But there is also a a space to analyze the fascinating history of the corkscrew and know the keywords linked to wine.

The sixth hall presents the fuits of the parmesan viticulture: the pioneers of this branch, the label history, the vine types cultivated, the wines produced, perfect to be combined with cheese and salumi of the territory, the cellars to visit in the area, the role of the Consorzio dei Vini dei Colli di Parma to preserve the quality of a product in continuous growing.

The itinerary ends with a tasting in the winery, in the cellar of the Rocca.