Design! Objects, processes, experiences

Place:bbazia di Valserena (Strada Viazza di Paradigna, 1) and Palazzo Pigorini (Strada della Repubblica 29/a)

Hours: Opening times: Wednesday, thursday, Friday from 3pm to 7pm. Saturday and Sunday from 10am to 7pm.

Prices: Abbazia di Valserena: 10,00 euros | concessions 8,00 euros. Palazzo Pigorini: free entrance. For further information:


Abbazia di Valserena February 3 – August 29, 2021 Palazzo Pigorini February 3 – July 25, 2021

The exhibition Design! Objects, processes, experiences opens on Wednesday February 3, 2021, in Parma, in two different locations, the Valserena Abbey and Pigorini palace, an event created by Francesca Zanella, produced by CSAC – Centro Studi e Archivio della Comunicazione of the Parma University and the support of Comune di Parma, in the year of Parma Italian Capital of Culture 2020+21 with GIA – Gruppo Imprese Artigiane Parma.

The first section of the exhibition, at the Valserena Abbey features the projects of Italian designer as Archizoom associati, Mario Bellini, Cini Boeri, Achille and Piergiacomo Castiglioni, Enzo Mari, Alessandro Mendini, Roberto Menghi, Bruno Munari, Alberto Rosselli, Roberto Sambonet, Ettore Sottsass. The exhibition is organized in three key words: object, functional and symbolic dimension of the project but at the same time a mean to represent cultures; process, intended as a moment of autoreflection, of analysis and definition of the project in a context of innovation, social involvement and prefigurration of the future, but also as an interpretation of industry and production processes by; experience, that means design as a discipline oriented to the study and interactions between people and between people with objects or environments.

The second section at Pigorini palace, entitleed Bodies and processes, co-curated by Valentina Rossi, presents, through the same key words, the outcomes of the forst phase of the project “Storie di fili”, by CSAC in partner with Sistema Museale dell’Università di Parma, Equipage Srl Maglificio Nuova Ester, Parmamoda Srl, Cooperativa Eidè, Fondazione Museo Glauco Lombardi and sponsored by Fondazione Cariparma. Three new dresses/sculptures by the artist Sissi, created through a confronting process with the heritage of CSAC (in particular with the figurines by Cinzia Ruggeri, Krizia and Brunetta, on display in this exhibition) and created by the local factories, will dialogue with the costumes created by Sartoria Farani, also housed at CSAC, giving birth to a reflection about body, outfit and its creative and tayloring process.